Taco Bell Takes a Page Out of Broadway Producer David Merrick’s Playbook

In 1962, David Merrick invited seven people (who happened to have the same names as seven major theatre critics) to see Subways Are For Sleeping and then wined and dined after the performance. Afterward he asked them what they thought and, of course, since they’d been treated so well, they offered their praise. Merrick used their quotes and their given names (as well as photos of the seven individuals) on advertisements to ignite sales for what was otherwise a lackluster box office. The theatre critics were, allegedly, FURIOUS but Merrick hadn’t technically done anything wrong.

Now, 52 years later, Taco Bell has taken a page of David Merrick’s playbook with this commercial for their new breakfast menu. They filmed 25 real-life Ronald McDonalds enjoying their new breakfast menu. Who better to applaud your latest products than your competitor?

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About the author

I’m Tommy, a writer and storyteller who works in marketing for the arts and cultural communities. I’m the author of Mabel Stanley and the Town That Was Built All Wrong, a fun and heartfelt book, and I’m currently working on a novel about self-discovery and the complexities of memory. Writing is a big part of my life, but I also enjoy creating experiences that bring people together, which is why my husband, Matt, and I co-run the online store Have Fun Spread Joy. It’s all about embracing the playful side of life and giving back along the way. I’m married to Matt, and we share our home with our two pets, Zoey (the cat) and Dixie (the dog). When I’m not writing, working on our store, or doing marketing for the arts, I like to dive into theater, something I want to get more involved with over time. I was diagnosed with ADHD, and while it comes with its own set of challenges, it also gives me a unique perspective that I try to channel into everything I do. Whether it’s writing, working on creative projects, or finding ways to spread joy, I’m all about making a lasting impact in whatever I do.

Tommy Karr